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3 ways to get positive responses from your cold emails

Writer's picture: RooCruRooCru

Generating high quality leads and sales from your prospecting campaigns in theory should be simple. If you nail these three basics then you’ll be off to a great start.



Demonstrate you have something the market wants

Your offer needs to solve a problem for the marketplace and you should be able to clearly demonstrate value in a tangible way. According to researchers, the average prospect spends 8 seconds reading a cold email which means you don’t have very long to prove that your solution can help them.


One of the easiest ways to grab the attention of your audience is to ask them a ‘YES’ question. This is where you ask a question based on the solution your product or service provides.


E.g. Hi Name, just wanted to reach out and see if you had the capacity to take on additional sales appointments?


I have tested this opening line against many others and it’s one of the best performing. One of the reasons I believe this message works so well is because the prospects assume I have something that they want. It’s a question they can easily say YES or No to.


For some people reading this, you may need to productise your offering in order to demonstrate value to a colder audience. This is very common amongst marketing agencies and consultants.


Prove that your product has helped clients just like them


Being able to prove that your product or service has helped clients similar to them is incredibly powerful. It allows you to create relevance within your message and command some authority from new audiences.


We often use Industry specific case studies as this helps potential clients visualise the outcomes RooCru can provide. By doing this, we prove that our solution is validated which de-risks the offer for the client.


Target a in-market traffic

There are many sources of traffic, some are intent based and others more demographic. Finding the right traffic source will depend on the specific business and market that you serve. For companies with an exciting value proposition that need more eyeballs on a mass market offering, we tend to find that LinkedIn data is a great source for prospects.


If your organization needs more intent based data then I’d recommend platforms like CrunchBase or Beauhurst.


One example of this is with a longstanding client called Rocking Horse Group. They help companies that are due to receive grants access the money quicker. A platform like LinkedIn would never be able to supply data that shows companies that have recently had grant applications accepted. We use Beauhurst to identify the right businesses and then leverage LinkedIn to identify the decision makers and source the B2B email address of that individual.


The key is to understand your target audience and go to the platform offering the most intent based targeting!


Are you ready to start generating high quality leads?


Simply use the free calculator below to find out how many leads you could generate with a RooCru campaign. You'll get to see your results in just 60 seconds!


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