If your cold emails are going to spam you'll never generate any B2B leads! Here's some tips to help get your emails inside the recipients primary inbox!
If you’re a B2B company looking to grow your sales then I’m sure sending prospecting emails is going to play a part in your sales activities.
One of, if not the most overlooked aspect of prospecting is ensuring that your message is actually being read by your ideal target audience afterall, if your prospects can’t see the email then how can they respond to it?
Unfortunately there isn't a simple button to click that will remove your emails from spam, it’s more of a combination of things rather than just one.
The first thing to consider is how you’re configuring your domains ready for prospecting. Adding elements like SPF, DKIM, DMARC and custom tracking domains will do you a world of good when it comes to getting your emails read by your prospective clients and generating high quality leads.
The next step is to start warming your domains. There are plenty of tools in the market that will help achieve a healthy domain score prior to sending any emails. At RooCru we use Gmass to ensure our clients domain is healthy and ready to send to a cold list. You can check your domain score on platforms like Mx tool box to help you understand the health of a domain.
Once you’re confident that the domain is healthy, it’s time to leverage a tool to send those emails from. One thing to note is that it’s really important that the tool you select allows you to set up custom domain tracking. This means that your emails are being sent from your domain instead of your ESP’s. Setting up custom domain tracking can be the difference between success and failure with your campaigns.
Other elements to consider will include:
1. The Cleanliness of your list
This might sound obvious but the amount of companies that don’t clean their list prior to sending is extremely high. The issue here is that you will have a large bounce rate which will cause your sending score to drop drastically.
2. Avoid sending the same email for months on end
Your ISP will soon realise that you’re sending the same email and flag the message. We recommend changing your messages every 45 days.
3. Use tools like Neverspam.io to keep your domain healthy once the campaign is running.
A lot of companies tend to warm a domain and then shut off the warming process once the campaigns start. It’s important to keep your inbox busy with replies.
Are you ready to start generating high quality leads?
Simply use the free calculator below to find out how many leads you could generate with a RooCru campaign. You'll get to see your results in just 60 seconds!
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