Need more B2B leads but feel uncomfortable with selling? This post explores a couple of strategies to generate leads without the business owner having to conduct their own prospecting
Once a business has exhausted their immediate network for new customers there comes a point where generating leads becomes a priority.
But what if you hate selling?
There are a couple of options.
1. Inbound marketing to generate new leads.
What you are reading right now is a form of inbound marketing.
While we get satisfaction from helping business owners with this type of content, our ultimate objective is to generate leads. We write articles, create videos, whitepapers and useful guides in the hope potential clients read the content, find it useful and decide to contact us to help them with lead generation.
There are 2 challenges with inbound marketing.
Firstly, you need to create content that people will actually consume.
If the quality of your content is poor, prospects will ignore it.
‘How do I create content people will actually read’ I hear you cry. Great question but unfortunately the answer isn’t a simple one. I don’t know who your target audience is, niche, demographics etc etc. However I do know that you have to create content that is going to help them.
Secondly you need to get eyeballs on your content.
So you’ve created some content that you’ve spent ages a load of time preparing. The problem you now have is that it’s not going to generate any leads unless people are consuming your content.
So how do you get people to consume your content?
Well you can either pay to play and run ads to your content (if you’re B2B it’s going to be pricey) or you can post organically on social media in the hope you start to grow a following and become a thought leader in your niche.
If you can successfully get both elements of inbound marketing right you will generate the best quality leads from any source (outside of word of mouth referrals obviously, that is the holy grail).
The biggest problem with inbound marketing is that it can take a long time to see results, also, if the quality of your content is poor this strategy will never work.
2. Going outbound to generate leads
The alternative to inbound is outbound marketing (shocking huh?)
Outbound can deliver results almost immediately BUT it requires selling and isn’t always pretty.
Cold email, LinkedIn prospecting, cold calling, attending exhibitions and networking groups are all examples of outbound marketing.
I guess you’re thinking ‘but I thought you were going to show me ways to generate leads without selling’… Don’t worry we are not suggesting you pick up the phone and start dialling.
Some companies will do the dirty work for you (it’s what we do).
We help companies build their sales pipeline through cold email.
How does it work?
First we identify the companies you want to do business with
Then we find the decision makers
Our copywriters then develop copy that we feel will resonate with your target market
We then launch a sophisticated email marketing campaign which includes multiple follow ups, a/b split testing and a series of clever technical hacks to optimise the performance of your campaign
How quickly will leads be generated?
On average our clients start seeing positive activity within 72 hours of the campaign being published.
How much does it cost to run a lead generation campaign with RooCru?
We charge a monthly retainer of £1,500. We request clients commit to a 90 day campaign. Anyone who has been responsible for building a sales pipeline will appreciate B2B sales do not happen overnight. We will need 90 days to demonstrate our capabilities and deliver enough leads to produce a positive ROI.
Do we offer any guarantees?
Depending on your niche and value proposition we may be able to offer a minimum number of leads with your campaign. Our decision will be based on whether we have performance data from a similar campaign.
How to find out more about our services?
You can request a call back with a member of the team by selecting a date and time here.
Don't worry we aren't going to try the hard sale (not our style). Instead we will suggest a strategy that we feel is likely going to produce results in your niche based on previous campaigns. You can then make an informed decision on whether our lead generation strategy could be worth investing in.
Comments