Cold email conversion rates are historically 7% from booked appointments but there is a way to optimise your sales funnel to improve the number of sales.
Increasing your sales conversion rates is a highly talked about subject amongst sales professionals and business owners. Let’s face it, who doesn't want to generate more sales for their company?
The first thing to note when you’re trying to generate sales via a direct prospecting strategy is what a realistic conversion rate looks like.
We’ve spoken with many companies that expected to close their prospective leads at 50% + which is simply not achievable for most businesses. Most companies would be happy with a 7% conversion rate from immediate leads but would expect this to increase once the leads have matured.
One of the best ways to increase conversion rate is to have a marketing system that you can plug into your backend. Only a small percentage of the people you’re speaking with today are ready to pull the trigger on your solution. Sometimes prospects need to be educated on your value over a period of time which is what your backend marketing system should be doing - Nurturing your list is vital for long term results.
Another quick win to increase your conversion rate is to implement a retargeting campaign.
Picture yourself as the prospect, a company you’ve never heard of before is presenting a solution that seems like a good fit for the problem you’re experiencing. You jump on a demo call and everything the salesman is saying sounds great but you’re not ready to buy due to a lack of trust and the sale is at a standstill.
There are several workarounds for this, you could add prospects into a separate email sequence that proves the product or service has been successful with similar companies, or perhaps you have case studies or video testimonials from previous customers that you can show.
You could also take prospects to a specific webpage where they can be captured by a tracking pixel allowing for retargeted ad campaigns that can be created to keep top of mind with customers. Facebook and Google remarketing is extremely powerful in these kinds of situations.
You could also look at reworking your offering. There are many companies with offers that repel new prospects by being high risk, expensive and unproven in their marketplace. Imagine being a potential customer for your offer, is it reasonable for someone who doesn’t know you to say yes to your proposition?
If the answer is no then you might want to look at altering your offering to be more suitable to a colder audience. Creating tripwire offers is very common and this allows you to serve a wider audience whilst filling up your sales pipeline.
Are you ready to start generating high quality leads?
Simply use the free calculator below to find out how many leads you could generate with a RooCru campaign. You'll get to see your results in just 60 seconds!
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