The best and cheapest way to hire a salesperson to generate your B2B leads

This post reveals how an MVS (minimum viable salesperson) can help you build your sales pipeline without breaking the bank.

If you’re the owner of a small business it’s likely that you handle the sales yourself which subsequently means you’re the bottleneck in your company.

I discovered this very early on when I tried to grow a business in the tourism industry. At the start it was just me and the sales were slow as the majority of my time was spent on fulfillment. It was like being on a hamster wheel with no brakes.

What I needed was a team of people to do the selling for me and this became my core focus for many months and it was the best thing I ever did for the business.

In one year we 30X the company hiring 15 sales agents to help drive our revenues.

I appreciate most people reading this won’t require 15 sales people but the principles remain the same… you must build out systems if you want to grow.

If you’re a B2B business owner without a sales team or sales person and you genuinely want to grow, you should be looking at hiring a MVS (minimal viable salesperson). This is someone who can be flexible to take on new client opportunities with minimal risk to your business financially.

Alternatively, if you have never sold your services to a colder audience before I recommend doing the selling yourself for the first two months to streamline the process. Afterall, you can’t teach a process that you have not been through yourself.

To give yourself and the MVS a realistic chance of success you need to have warm leads ready for them to take forward. In most situations it’s not reasonable to expect the MVS to self generate leads and close new business. When I tried to grow my tourism business I made this error and the sales person left the company after just one month.

Where can you find an MVS?

I’ve been through this process twice now and both times I used job boards and Facebook advertisements but you can also use platforms like sales agents UK. Initially I used people on a contractor basis until I was able to make full time hires.

If you need help generating warm leads RooCru has a proven process combining both LinkedIn and email marketing to engage with clients on a 1-1 basis.

Why not chat to one of our friendly experts and book a free consultation here.