We've all received a cold email that is a blatant copy and paste message. This post reveals how businesses can personalise cold email to a level which appears authentic to each recipient.

So here’s the problem, you want to reach out to lots of people in your target area but you don’t want to come across like everyone else sending the same templated messages.
You know what it’s like to receive one of these emails and you don’t want to put yourself in that category!
Luckily, we’re about to reveal how to personalise your emails at scale without spending hundreds of hours researching prospects.
Adding codes to your Google sheets
One of the easiest ways to add a little bit of personalization to your emails is to reference the time and day of when you’re reaching out. For example, your email could read something like…
Hi Name,
I hope your Tuesday afternoon isn’t flying by too quickly and you have 60 seconds for a super quick email.
We refer to this as the ‘now code’ and it allows our prospects to have the understanding that this is an individual email that we are sending today. This type of introduction doesn’t scream automation and it’s designed so that a prospect naturally wants to read the next paragraph with the thought that you have put effort into creating this email specifically for them.
You might also want to suggest days or times for the appointment you’re hoping to schedule.
E.g
Any good times to give you a quick call Wednesday or Thursday Matthew?
Again this is a simple piece of code that you can add to your Google sheets to create that personalised feel.
Quick tip - make sure you exclude weekends from your code. You wouldn’t want to send an email on Friday and suggest Saturday or Sunday as good days for a quick call. You can add codes so that you skip weekends by default and only suggest working days for the appointment call.
Your Prospects Content
Depending on how you source your data, you might have access to your prospects LinkedIn URL’s. If this is the case, you can quickly and easily do a three minute stalking session for content that your ideal prospect has shared or created and reference this in your emails.
E.g
I browsed your LinkedIn earlier and wanted to reach out after reading your post about client acquisition. I thought I’d give it a quick like and share it with my network too.
I’d recommend using this piece of information at the beginning of your email as it shows you have taken time to do research and that this is a customised email. This will further encourage your prospect to read the rest of your message.
If you are able to, try and reference content that is relevant to your offering. If this is not achievable you can always mention something high level. The fact that you are referencing their content is a good enough starting point.

Scalable research
Depending on your target market and offering you might be in the fortunate position to be able to research clients in bulk with very little effort on your part. This strategy works particularly well if you have an online service business such as SEO.
One easy way to implement this is to research a specific industry in a geographic location. For example you could research ‘landscaping companies in London’ and look for the number of searches there are per month for this keyword.
This way when you come to crafting your email you can send relevant information to lots of companies in your chosen sector.
There are 1200 searches a month for landscaping in London and my company can help ABC Landscaping get in front of the people searching for the services you offer.
This still makes your email extremely relevant to each prospect but allows you to use the same research for lots of businesses in your target market
Focus on a niche!

Focusing on a niche will allow you to create extremely relevant content that feels perfect for the prospect. Often industries will have buzz words or phrases that they use and you want to be able to reference them in your marketing to give the impression that you’re an insider.
Example:
RooCru currently helps over 25 asset managers increase their AUM by connecting you to institutional investors interested in real estate funds.
You’ll notice we don’t say ‘increase your client base’ like we might if we were speaking to a company in the consulting industry.Instead we mention AUM (assets under management) and institutional investors so that we are speaking a language our target audience understands.
Results:
If you’re able to tie in everything we outlined in this blog, you should be aiming for a 3% - 5% appointment rate (30 - 50 qualified sales appointments per 1000 contacts)
The goal is to achieve these results without spending lots of hours researching prospects on an individual basis. You want to be able to do group research and leverage that information for hundreds or thousands of contacts.
Do you need help generating qualified sales calls for your business?
If you are interested in finding out how many leads RooCru could deliver to your business then why not book a call with our team?
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